We started Waken with the simple idea that mouthcare products could be really effective, much more beautiful and also make thoughtful choices about their impact. Amazing results without the need to compromise.

Working with dentists and formulation chemists, we have designed a set of products that perform brilliantly. Whether you are looking for exceptional whitening toothpaste or a mouthwash that delivers fresh breath and helps clean hard to reach places, we have a product that will deliver.

We think hard about the choices we make for all of our products. For example, our toothpaste tubes are made from recycled and endlessly recyclable aluminium, the cartons are made from FSC certified cardboard and our mouthwash bottles are made from 100% post consumer recycled plastic. Learn more here.

Don’t just clean. Care.

our founder

Simon Duffy

Bulldog Skincare founder Simon Duffy launched Waken mouthcare in the UK in 2019.

"I hope you love the products we have made as much as we have loved making them."