Why is smiling so important?
Smiling: it's one of the simplest and most natural things in the world, yet it's also one of the most powerful and important. But why is smiling so...
Read moreBeautifully effective
Don't Just Clean. Care.
AMAZING PRODUCTS WITH NO NEED TO COMPROMISE
HIGHLY EFFECTIVE
Developed with formulation scientists and dentists.
Thoughtful Packaging
We make careful packaging decisions for all our products.
VEGAN FRIENDLY
All our products are certified as suitable for vegans and vegetarians
NATURAL FLAVOURS
We use natural mint and other extracts in our products
LAUNCHING EXCLUSIVELY AT WOOLWORTHS
We are abolutely thrilled to be launching nationwide at Woolworths.
Next Generation Mouthcare
Founded in 2019, we started Waken with the simple idea that mouthcare products could be really effective, much more beautiful and also make thoughtful choices about their impact. We hope you love them as much as we do.
Don't just clean. Care.
the latest from
Our Blog
Tips for Avoiding Toothache and What to Do If You Have One
Toothaches can be a real pain in the...well, tooth! But the good news is that toothaches can often be prevented by taking good care of your teeth a...
Read more